O N T I M E N O T O N T I M E
COMMISSIONED BY HOTEL NOT HOTEL
Buddhist philosophy suggests that Now is the
transitional stage from the past to the future.
In this moment, all that was merely exists in memory and all that will be solely in expectations, fantasies and fears. Therefor Now is the only time that exists in reality and can thus be considered the most
important moment of all.
On Time not On Time is a clock that celebrates the Now by producing a subtle tone at arbitrary moments, pulling our minds away from pasts and futures and reconnecting us to the present,
no matter the time.
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